Post by account_disabled on Dec 24, 2023 10:06:55 GMT
When talking about social media activities, the question about the brand's presence on Snapchat almost always arises. And rightly so! According to the results of a survey conducted by our agency together with SW Research, Snapchat may have as many as 5 million users in Poland. We asked users of different ages about how often they use Snapchat. It turned out that, taking into account users aged 18 or over,
Almost 24% of adult Internet users visit Snapchat. Taking into Phone Number Data account that the number of active Internet users in Poland is currently estimated at approximately 20 million, this means that Snapchat in Poland may have as many as 5 million users. Of course, these are just declarations, but even if we assume that some people declare that they use the "fashionable" website exaggeratedly, the potential group of users is still significant.
Additional data that can be obtained, for example, from Facebook shows that the differences between survey estimates and reality do not have to be large. There are already 1.5 million people on Facebook alone who are "interested" in Snapchat! Snapchat is definitely the medium of the youngest Internet users. Take a look at the age distribution of declarations of using the application. Also remember that only adults participated in our survey.
Almost 24% of adult Internet users visit Snapchat. Taking into Phone Number Data account that the number of active Internet users in Poland is currently estimated at approximately 20 million, this means that Snapchat in Poland may have as many as 5 million users. Of course, these are just declarations, but even if we assume that some people declare that they use the "fashionable" website exaggeratedly, the potential group of users is still significant.
Additional data that can be obtained, for example, from Facebook shows that the differences between survey estimates and reality do not have to be large. There are already 1.5 million people on Facebook alone who are "interested" in Snapchat! Snapchat is definitely the medium of the youngest Internet users. Take a look at the age distribution of declarations of using the application. Also remember that only adults participated in our survey.