Post by account_disabled on Nov 1, 2023 6:05:40 GMT
How to reduce the bounce rate of your company blog Published by Laura Rinaldi You can find me on: Updated the:November 30, 2021 Reading time: 4 minutes company blog The company blog is well positioned on search engines, content production is constant and the number of visitors is increasing, as are shares on social networks. Nonetheless, the number of new customers and incoming projects is not satisfactory. The problem could be the bounce rate. Let's see what it is and how to lower it, in this article.
Company blog: what is the bounce rate? The bounce rate indicates the percentage of wedding photo editing service users who abandon the blog after visiting just one page, without therefore interacting. A high bounce rate should not immediately cause alarm. In fact, it is a parameter to be considered in relation to other metrics and to be analyzed with knowledge before reaching hasty conclusions. There are several cases in which high bounce rates are completely physiological, as in the case of landing pages that do not allow users to visit other pages of the site once they have landed.
In this case, the user enters and leaves the page without being able to take any other actions and the bounce rate increases. Even in the case of company blogs and news sites, it can happen that the bounce rate is above average, given that users looking for information often limit themselves to reading a certain content and continuing their searches elsewhere. In this case, the time spent on the page will be high, but also the bounce rate. It is precisely here that we need to intervene to ensure that visitors, finding the article or content of particular value, decide to visit the homepage of the site.
Company blog: what is the bounce rate? The bounce rate indicates the percentage of wedding photo editing service users who abandon the blog after visiting just one page, without therefore interacting. A high bounce rate should not immediately cause alarm. In fact, it is a parameter to be considered in relation to other metrics and to be analyzed with knowledge before reaching hasty conclusions. There are several cases in which high bounce rates are completely physiological, as in the case of landing pages that do not allow users to visit other pages of the site once they have landed.
In this case, the user enters and leaves the page without being able to take any other actions and the bounce rate increases. Even in the case of company blogs and news sites, it can happen that the bounce rate is above average, given that users looking for information often limit themselves to reading a certain content and continuing their searches elsewhere. In this case, the time spent on the page will be high, but also the bounce rate. It is precisely here that we need to intervene to ensure that visitors, finding the article or content of particular value, decide to visit the homepage of the site.