Post by account_disabled on Feb 11, 2024 10:02:49 GMT
We decided: Redistribute budget from branded campaigns to non-branded ones expand category campaigns; rework advertisements; recycle banners; expand semantics; add general queries and product advertisements; . Increase the volume of campaigns in the Russian Federation and the CIS. Stepredesigned banners . Previously, the banner featured ARAVIA products and text. The designers rethought the visual presentation of the brand and proposed their own solution.
Banners were made more colorful to attract more Antarctica Email List attention, and discount information was added to increase conversion per banner click. New banners have become more attractive and motivating to go to the site for purchases Stepintroduced promotional banners . The discount has always been on the ARAVIA client’s website, but Adventum began to attract a new audience who did not know about it. Therefore, for a new audience, they put this as an advantage on banners.
Steplaunched autotargeting . Over time, it became second in terms of lead generation after branded advertising campaigns. Stepincreased the budget for advertising campaigns . This allowed us to , retargeting and a category campaign with the “Facial Care” ad group. After the launch of smart banners, there was an increase in traffic and transactions from the brand. Steplaunched the “Manicure/Pedicure” and “Body Care” categories . As part of the launch: expanded the semantics; worked out the ad headings for the request; We selected relevant landing pages for ad groups.
Banners were made more colorful to attract more Antarctica Email List attention, and discount information was added to increase conversion per banner click. New banners have become more attractive and motivating to go to the site for purchases Stepintroduced promotional banners . The discount has always been on the ARAVIA client’s website, but Adventum began to attract a new audience who did not know about it. Therefore, for a new audience, they put this as an advantage on banners.
Steplaunched autotargeting . Over time, it became second in terms of lead generation after branded advertising campaigns. Stepincreased the budget for advertising campaigns . This allowed us to , retargeting and a category campaign with the “Facial Care” ad group. After the launch of smart banners, there was an increase in traffic and transactions from the brand. Steplaunched the “Manicure/Pedicure” and “Body Care” categories . As part of the launch: expanded the semantics; worked out the ad headings for the request; We selected relevant landing pages for ad groups.